About

Writer, Developmental Editor, Writing Coach, Ghostwriter

Welcome! I’m Isidra.

My memoir Promenade of Desire—A Barcelona Memoir, came out October 2022 (She Writes Press). I am also working on a collection of personal essays about the many selves we leave behind entitled Mandala Way. Read more about my writings and take a peek at some of my published essays, The Dress and The Thin Black Taste of Summer.

 

I also help other people tell their own stories as a ghostwriter, editor, and writing coach. Read more about my editorial services.
Education

From Barcelona to Berkeley

I was born and raised in Barcelona, Spain, where I spent my 20s experimenting with the new freedoms afforded by the end of the Franco dictatorship—bouncing from man to man and job to job. I freelanced for prestigious publishing houses, traveled the world as a tour leader and worked for the Olympic Committee. I came to the US in 1992 to study a PhD in Spanish and Latin American Contemporary Literature. I was accepted by several universities but I chose the University of California, Berkeley, because it sounded bohemian and I had a friend who lived in that city. Sometimes you just have to follow your gut.

 

My PhD years were happy and fruitful. I made a lot of friends, enjoyed the coursework, and ended up teaching at UC Berkeley for 12 years, first as a Graduate Student Instructor and then as a Lecturer. I taught Spanish language, literature, culture, and creative writing, and won two teaching awards.
Career

From Freelancer to Corporate Leader

Parallel to teaching I developed a business as a freelance writer and editor for Spanish-speaking media in the US. I had multi-year collaborations with Time Inc. and Sunset among other companies, and I wrote hundreds of articles for multiple times Emmy-award winner Jorge Ramos, recognized by Time magazine as one of 25 most important US Hispanics.

 

I quit freelancing in 2006 to launch a successful 10-year corporate career as Executive Editor and Editorial Director of the Americas at BabyCenter, the leading digital global resource for parents. I managed teams in the US, Canada and Latin America, and helped them gain or maintain leadership in their markets through top quality content and digital products.
My North Star

From Love to Books

With all that going on, I still managed to fall in love, get married, have a child and keep connected to my family with trips abroad every year or two. I also published two books, one of short stories and an awarded academic book.

 

In 2016 I quit my plush corporate job to focus on creative writing, a lifelong dream. Since then, I’ve been widely published in literary journals and general interest magazines.

 

I’ve had a varied, winding career, but the common denominator has always been a focus on words and stories. That’s because I passionately believe in the power of story to help us bring meaning to the world.

TODAY

Today I live in Northern California with my husband and my 20 year-old-son. When I’m not writing or working, I enjoy spending time with friends and family, reading, going to art exhibits, and salsa dancing. My guilty pleasures are chocolate, black licorice, and bingeing on Netflix. And my bad moods turn immediately into good moods when I walk among redwoods.

Read an in-depth interview with Isidra

Press

Herstory Circle Podcast with Gertrude Matshe
Isidra Mencos: Inspiring Career Transformation

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Isidra Mencos interviewed in KFSN ABC30.

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podcast-mamas411

Mamas 411 Podcast.
164 – Invitada: Isidra Mencos. Mamá, autora, editora y coach española radicada en California.

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The Discomfort Practice.
Episode #101: Isidra Mencos on Lust and Pleasure as a Pathway to Self-Discovery.

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KQED Perspectives.
Isidra Mencos: The Sound of Silence.

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Lorraine C. Ladish, founder of Vivafity, interviews Isidra Mencos about Promenade of Desire.

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The Morning Glory Project. Stories of Determination.
Isidra Mencos: Promenade of Desire.

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Engaging Presence, Shaping the Stories that Matter.
Isidra Mencos: Sex, salsa and a great story

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KPFA, La Raza Chronicles:
Nina Serrano interviews Isidra Mencos

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The Florida Writers Podcast:
Place as Character with Isidra Mencos.

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Podcast Let’s Talk Memoir:
Writing About Family Secrets

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International Salsa Magazine:
Luis Medina interviews Isidra Mencos

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Podcast Vive Remarkable:
INTERVIEW with Isidra Mencos.

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The Creative Nonfiction Podcast

The Creative Nonfiction Podcast with Brendan O’Meara:
INTERVIEW with Isidra Mencos.

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The Indie View

The Indie View Magazine:
INTERVIEW with Isidra Mencos.

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Hippocampus Magazine:
REVIEW: Promenade of Desire: A Barcelona Memoir by Isidra Mencos.

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Authors Answer

Authors Answer:
INTERVIEW: Isidra Mencos.

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On March 12, 2021 I participated in The Moth telling the story of my first love when I was 8 years old. It happened in San Julián, the town where I used to spend the summers. It was my version of paradise as a child, but in every paradise there is a fall from grace. Enjoy!

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Woman Pause: 

Interview with Isidra Mencos.

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OLLI (Osher Lifelong Learning Institute, UC Berkeley):
“Goya: The Birth of a Modern Artist.”

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Maritere Bellas:
“Entrepreneur Isidra Mencos on Emigrating & Living a Bicultural Life.”

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Planet M:
Interview with Isidra Mencos, Multicultural Business Leader.

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